Whirlpool at Cartersdirect in Brighton, Haywards Heath, Horsham, Worthing, Southwick, Storrington

110 Years of History

Founding Families’ Companies began in US, Brazil, Italy, Canada, India, Germany and France

We’ve always been a company of innovators, from Benton Harbor, Michigan’s Lou Upton and his uncle Emory teaming up to patent an electric-driven wringer washer, to Miguel Etchenique and sons, who created the Brastemp brand and gained such a strong reputation for premium performance that Brastemp is now synonymous for high quality in Brazil.

We’re inspired by Louis Jenn, who rejected the status quo to create the first downdraft range and Vittorio Merloni who founded the premier European appliance brand, Indesit. It is through the energy of their entrepreneurial spirit that we have become the world’s leading kitchen and laundry appliance company. We’re proud of our extraordinary roots and build on that each day to innovate products that consumers want and need.